Safari Marketing 101: Promoting your Safari tour in 2022

Safari tours are one of the trendiest tourist attractions anywhere. If you’re looking to promote your safari tour this year, here’s exactly what you need to do.

As a tourist company, you would very well know it’s difficult attracting customers with so many competitors out there. A safari tour is something not many tourist companies offer, which means it could make you stand out if you learn how to cash it out. The term “safari tour” invokes excitement but it doesn’t tell the audience what it’s all about. That’s why it’s imperative that when promoting it, you tell your potential clients exactly what it entails. Once you’ve done that, employ these strategies to get the best results.

Use digital posters on your social media pages

One of the best ways to gain traction is by using stunning visuals on your social media pages. We recommend crafting dynamic travel posters depicting your safari tour with all the information like the dates, times, and price. Creating posters doesn’t have to be a hassle. Use an online graphic design tool like PosterMyWall to make them in just a few clicks and download them in high-res. 

Next, post these travel posters on your social media pages. If you’re running a limited-time discount on your tours, mention the % off on your tours and till when and insert a catchy caption like “get your safari tour booked at half price today!” Make sure you have a hyperlink to your website’s landing page where customers can sign up for your tour on specific dates.

Never underestimate email marketing

Most tourist companies underestimate the power of email marketing, thinking that it’s an obsolete and impotent marketing method. However, that couldn’t be farther from the truth — when used correctly, email marketing can give you phenomenal results. The only problem is that most business owners don’t know how to use it. If you’re new to all this, you can use these pre-built email templates to save your time in crafting the perfect email.

How many sales emails have you tossed aside without even opening them? That’s exactly the challenge. To overcome that, you need a strong catchy headline that immediately catches your audience’s attention and makes them curious to open your email. For example, your subject line could be “Want to enjoy Safari for free? Hurry up and register now!”

Once they have opened your email, your marketing message should be as implicit as possible. Don’t be too overly sales-y, but rather discuss the customer’s pain points like what should customers pack for their Safari trip. Also, insert call-to-action (CTA) buttons wherever necessary so that customers know what to click on if they’re interested in signing up with you. A CTA like “Enjoy Safari at a discount now!” will surely get you clicks and sales. 

Have an up-and-running website blog

Content is king when it comes to digital marketing, and the best way to put out content is by having a blog on your website. This is your brand’s personal space. Be creative and tell your audience about your journey. After all, most marketing is just storytelling, and customers love hearing your story.

But that’s not all. Your blog should consist of valuable content for your audience. By valuable, I mean something that adds tangible value to them. For instance, you could write an article on what makes a good safari tour and what components should one have at what price. Alternatively, you could write a tourist guide on the best things to do in different countries like Turkey, Azerbaijan, or the Czech Republic.

Social media marketing can take you a long way

Social media marketing has become the go-to marketing strategy for most businesses. It’s much more effective and affordable than conventional marketing methods like TV or newspaper advertisements. But using social media to your advantage can be a bit tricky. Your main focus should be on how to gather a sizable audience over time.

The first thing is to decide which social media platforms are right for you. Not all of them are created equal. For instance, as a tour company, you wouldn’t want to advertise yourself too heavily on LinkedIn because it’s primarily a recruitment platform. Instead, focus your marketing efforts on Facebook and Instagram because they’re the most widely-used platforms on the planet.

Next, the only way to build an audience on social media is by providing quality content regularly. You could add snippets and brief videos that give the audience a small glimpse of one of your tours or add video testimonials of your happy customers.

A final piece of advice

While the above strategies have worked like a charm for dozens of safari tour companies we’ve analyzed, they’re just a basic framework to get you started. Every company is different, so you’ll have to tailor each strategy to your target audience and experiment with them till you find the right marketing mix for your company.

Lastly, consider pairing up with a social media influencer who can recommend your safari tours. Influencers have a loyal following, and if they recommend your tour, you’ll most certainly get a lot of customers through the door in a short time.

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